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The various things to buy in Switzerland include many unique and high-quality items that are perfect to take home. From small towns to big cities, shops offer products that show the beauty of Swiss design and culture. Most items are well-made and useful, making them great for gifts or personal use. Shopping here is more than just buying things—it’s a way to remember the trip. Many travellers enjoy picking up local goods that are not easily found elsewhere. Whether it’s something to wear, eat, or display, each item has its own charm.
10 Famous Things To Buy In Switzerland
Here is a list of the best things to buy in Switzerland, each offering a unique blend of quality, tradition, and cultural charm to take home.
1. Swiss Watches
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Swiss watches are one of the best things to buy in Switzerland because they are known for their high quality and stylish look. These watches work very well and are made with great care. There are many types to choose from, including simple everyday styles and expensive designer ones. They are made to stay in good condition for many years. It suits all kinds of clothes and styles. Buying from Switzerland guarantees its original and well-priced compared to international rates.
Where To Find It: Bahnhofstrasse in Zurich, Geneva watch boutiques
Cost: CHF 100 – 1,000 / ₹9,000 – 90,000
2. Swiss Chocolates
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Swiss chocolates are smooth, creamy, and full of rich flavour. They are made using good-quality cocoa and fresh milk. Popular brands like Lindt, Toblerone, and Läderach are easy to find in many shops. Tourists often buy boxes to take home as gifts or to enjoy later. Some shops even let you make your own chocolate bar, which is fun and special. Swiss chocolates are one of the most famous things to buy in Switzerland because they taste so good and feel special.
Where To Find It: Chocolate shops in Lucerne, Bern, and Zurich
Cost: CHF 10 – 30 / ₹900 – 2,700
3. Swiss Army Knife
Photo: James Case / Wikimedia Commons
The Swiss Army Knife is a small and useful tool with many uses. It is easy to carry in a pocket and can help with simple tasks like cutting, opening bottles, or fixing small things. The knife is strong and made to last a long time. Tourists like to buy it because it is both helpful and easy to pack. The Swiss Army Knife is one of the most famous things to buy in Switzerland because it is smart, simple, and very useful.
Where To Find It: Victorinox stores in Ibach, Lucerne, and Zurich
Cost: CHF 20 – 80 / ₹1,800 – 7,200
4. Cheese
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Swiss cheese is soft, tasty, and comes in many types with strong or mild flavours. It is often used in melted cheese dishes. Many people buy it in packed blocks to carry home. It stays fresh for a long time when kept cold. The cheese in Switzerland is often better and cheaper than in other places. It is also made with care and good ingredients. Swiss cheese is one of the best things to buy in Switzerland.
Where To Find It: Local markets in Bern, Gruyères, and Interlaken
Cost: CHF 15 – 40 / ₹1,350 – 3,600
5. Cowbells
Photo: Maksym Kozlenko / Wikimedia Commons
Swiss cowbells are traditional items that represent Swiss farming and mountain life. They are often decorated with colourful straps and come in various sizes. People love buying them as souvenirs to hang at home or give as gifts. The cowbells are handmade using solid metal and strong leather straps, which give them durability. When rung, they produce a soft, pleasant sound. These cowbells are among the best things to buy in Switzerland, offering a unique way to take home a piece of Swiss culture.
Where To Find It: Souvenir shops in Appenzell, Zermatt, and Lauterbrunnen
Cost: CHF 10 – 50 / ₹900 – 4,500
6. Wooden Music Boxes
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Wooden music boxes from Switzerland are charming and beautifully handcrafted. They often depict scenes like the Alps, spinning dancers, or traditional mountain houses. These music boxes play soft, soothing tunes and are enjoyed by children and adults. Each one is unique and crafted with care by skilled artisans. These music boxes are lovely reminders of your trip and make wonderful gifts or keepsakes from a Swiss trip. Their delicate craftsmanship and gentle melodies make them a perfect way to remember your time in Switzerland.
Where To Find It: Gift shops in Lucerne, Interlaken, and Grindelwald
Cost: CHF 25 – 60 / ₹2,250 – 5,400\
7. Swiss Wine
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Swiss wine is a famous thing to buy in Switzerland, offering a unique taste of local culture. These wines are often fruity and made in small batches from grapes grown in the Alps, with white wines like Chasselas being particularly popular. Visitors to Switzerland often enjoy tasting them during vineyard tours and bring bottles home as a special keepsake. The wines pair perfectly with Swiss cheese, making them ideal for enjoying on special occasions. With their distinctive flavours and local charm, Swiss wines provide a memorable piece of Swiss tradition.
Where To Find It: Vineyards in Vaud, Valais, and Geneva
Cost: CHF 15 – 40 / ₹1,350 – 3,600
8. Handmade Wooden Toys
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Handmade wooden toys are a traditional Swiss craft, including items like pull-along animals, painted blocks, and spinning tops. Made from high-quality wood, these toys are designed to last for many years. The simple, charming designs are appreciated for their timeless appeal, offering a glimpse into Swiss craftsmanship. These toys are popular for both their durability and their classic, rustic look. Whether kept as a decorative piece or used for play, they reflect the rich tradition of Swiss woodwork and make a lasting impression.
Where To Find It: Craft shops in Appenzell, Engelberg, and Lucerne
Cost: CHF 20 – 50 / ₹1,800 – 4,500
9. Traditional Swiss Clothes
Photo: Ben-xi / Wikimedia Commons
Traditional Swiss clothes, such as Dirndls and embroidered blouses, reflect the country’s rich culture and craftsmanship. These garments are made from high-quality fabrics and feature colourful patterns and intricate designs. The clothing showcases the attention to detail and quality craftsmanship that Switzerland is known for. Many people enjoy collecting parts of these outfits as a way to appreciate Swiss tradition. These pieces serve as lasting reminders of Swiss culture, perfect for those looking to take home something meaningful from their visit.
Where To Find It: Shops in Appenzell, St. Gallen, and Lucerne
Cost: CHF 40 – 120 / ₹3,600 – 10,800
10. Cuckoo Clocks
Photo: Franco Frey / Wikimedia Commons
Cuckoo clocks from Switzerland are known for their detailed design and fine craftsmanship. These clocks typically feature scenes, including mountain houses, trees, and dancing figures. Every hour, a small bird pops out with a distinct ‘cuckoo’ sound, making them not only functional but also enjoyable to watch. Made mainly from wood, each clock is carefully handcrafted, adding a unique touch to every piece. These clocks are a popular choice for home décor, bringing both charm and a sense of tradition to any room.
Where To Find It: Clock shops in Zurich, Lucerne, and Interlaken
Cost: CHF 80 – 200 / ₹7,200 – 18,000
Things to buy in Switzerland offer a wonderful blend of quality, tradition, and culture. Each item reflects the country’s rich craftsmanship and natural beauty, from fine Swiss watches to delicious chocolates. Whether you’re looking for something to wear, eat, or display, Switzerland provides unique products that are both practical and memorable. Plan your visit today with TripXL to explore these remarkable treasures and bring home a piece of Switzerland’s heritage.
Cover Photo: Rm1911 / Wikimedia Commons
