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The best things to buy in Zürich are as impressive as the city’s image of precision, luxury, and Alpine scenery. Zürich, Switzerland’s German-speaking canton’s capital, is located on Lake Zürich’s shores, with the imposing Alps in the distance. Famous as Switzerland’s financial and cultural centre, Zürich is also a shopper’s paradise, with everything from well-known Swiss brands to secret artisanal gems. The city’s mix of contemporary luxury and age-old tradition is evident in its lively shopping streets, beautiful parks, with a cosmopolitan and warm atmosphere. With sharp winters, mild summers, and a rich cultural mix.
Top 10 Best & Most Famous Things To Buy In Zürich
Find out the best things to buy in Zürich from luxury, tradition, and one-of-a-kind Swiss souvenirs for every traveller.
1. Swiss Chocolate
Photo: Sebastian Bergmann / Wikimedia Commons
For the top things to shop for in Zürich, chocolate aficionados must stop at Confiserie Sprüngli. Having been around since 1836, this iconic chocolatier beckons tourists with fresh truffles, pralines, and the legendary Luxemburgerli macarons. The upscale store is an olfactory treat, and tasting their sublime chocolate boxes is a treasure for many. The welcoming staff assists you through their top sellers to make each purchase special.
Location: Bahnhofstrasse 21, Zürich Old Town
Price Range: CHF 15 – 80 / ₹1,400 – 7,500
2. Classic Swiss Watch
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For those searching for the finest things to purchase in Zürich, a Swiss watch at Beyer Chronometrie is the ultimate investment. Being Zürich’s oldest watch store, Beyer boasts a carefully selected range of high-end brands and classic models, each a symbol of Swiss excellence. The friendly staff offer a bespoke shopping experience, relating tales behind every masterpiece. Tourists are usually impressed by the museum-like atmosphere and the excitement of possessing a fragment of Swiss heritage.
Location: Bahnhofstrasse 31, City Centre
Price Range: CHF 300 – 50,000 / ₹28,000 – 47,00,000
3. Cheese
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Cheese lovers will discover the top purchases in Zürich in Jelmoli Food Market, a gourmet haven in the city centre. You can taste and choose among an astonishing variety of Swiss cheeses, from rich Emmental to sharp Appenzeller. The market’s lively atmosphere, knowledgeable staff, and sampling counters create the shopping experience. Many visitors pair their cheese selections with local wines, creating a perfect Zürich picnic or a thoughtful gift for friends back home.
Location: Seidengasse 1, City Centre
Price Range: CHF 8 – 60 / ₹750 – 5,600
4. Swiss Army Knife
Photo: Elmschrat / Wikimedia Commons
The Victorinox flagship store is the finest place to shop in Zürich, turning into everyday practicality and iconic status. Select from a vast collection of Swiss Army Knives, each an epitome of Swiss genius and craftsmanship. The store has the option for custom engraving, making you personalise your purchase for a one-of-a-kind keepsake. Tourists love the interactive exhibits and the experience of possessing a real Swiss tool, a favourite for visitors of all ages.
Location: Rennweg 58, Old Town
Price Range: CHF 25 – 120 / ₹2,300 – 11,200
5. Freitag Bag
Photo: Manfred Heyde / Wikimedia Commons
Freitag’s flagship store is a shopper’s dream for sustainable retailing, so it’s one of the top things to shop for in Zürich for green-conscious tourists. Freitag makes every bag from reclaimed truck tarpaulins, so they individually craft each item to be long-lasting. Industrial-chic interior design at the store and rooftop balconies overlooking the city enhance the experience, and customers appreciate exploring the bright displays.
Location: Geroldstrasse 17, Zürich West
Price Range: CHF 70 – 350 / ₹6,500 – 32,500
6. Swiss Wine
Photo: Addvisor / Wikimedia Commons
Visiting Mövenpick Wein Zürich is a requirement for anyone looking for the top things to purchase in Zürich. This shop houses an edited collection of Swiss wines, several of which are gems elsewhere outside the nation. Taste the wines under the guidance of experienced staff with great knowledge of local vineyards and grape species. Guests usually depart with a new appreciation for Swiss wines and a bottle or two to enjoy at home.
Location: Lagerstrasse 16, close to Europaallee
Price Range: CHF 20 – 120 / ₹1,900 – 11,200
7. Silk Scarves
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Fabric Frontline is the place to go for silk scarves, highly rated among the top items to purchase in Zürich for a touch of sophistication. Every scarf is personally printed with detailed patterns based on the Swiss countryside and heritage, and they become wearable pieces of art. The boutique’s elegant ambience and personalised service make browsing an enjoyable and unforgettable experience.
Location: Strehlgasse 3, Old Town
Price Range: CHF 90 – 350 / ₹8,400 – 32,500
8. Alpine Skincare
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LUSH’s Alpine skincare products and Zürich’s local markets are some of the best items to shop for in Zürich for those who care about wellness. Produced with Swiss herbs and mountain plant extracts, these products provide natural care and a dash of Alpine freshness. Travellers enjoy the earth-friendly packaging and the calming fragrances, so each buy is a sensory experience.
Location: LUSH, Bahnhofstrasse 94; different local markets
Price Range: CHF 10 – 70 / ₹950 – 6,500
9. Swiss Spices
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For foodies, Swiss spices at Globus or Coop are among the top things to purchase in Zürich. These fragrance mixtures and herbal teas encapsulate the flavour of Swiss food and are ideal for trying at home. The supermarkets have a large selection; tourists like wandering through the aisles to discover something special. Bringing back Swiss spices is bringing part of Zürich’s cooking heritage into your everyday cuisine.
Location: Globus, Bahnhofstrasse 75; Coop, multiple locations
Price Range: CHF 5 – 40 / ₹470 – 3,700
The best things to buy in Zürich are more than just souvenirs-they’re a reflection of the city’s unique blend of tradition, innovation, and style. From decadent Swiss chocolate and luxury watches to eco-friendly bags and Alpine-inspired skincare, Zürich offers a shopping adventure for every taste. Let TripXL do the work while you create memories and bring home the best of Zürich!
Cover Photo: Mâide Arslan / Pexels
