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Shopping in Salzburg presents various shopping opportunities that combine traditional Austrian stores with contemporary retail options. Salzburg satisfies shopping needs ranging from premium fashion items to genuine local merchandise for tourists, from the upscale shops of Getreidegasse that showcase traditional crafts to the varied shops in the traditional neighbourhood setting of Linzergasse. If you search for designer items, you must stop by the Designer Outlet Salzburg. Shoppers can find regional goods and local delicacies in the colourful Schwanenmarkt market, which offers an exclusive shopping experience.
Top 10 Places For Shopping In Salzburg
There are several shopping places in Salzburg where tourists can have extensive shopping experiences. Here is a list of 10 best shopping places in Salzburg.
1. Getreidegasse
Photo: Alsen01 / Wikimedia Commons
Getreidegasse is one of the best shopping places in Salzburg, and it is a renowned, busy shopping street in Austria. Its charm stems from well-preserved townhouses, elaborate guild signs, and hidden courtyards. It is also notably known for being the birthplace of Wolfgang Amadeus Mozart at No. 9, where he lived until the age of 17, making it a tourist destination with a significant cultural heritage. Getreidegasse provides a captivating glimpse into Salzburg’s past while catering to contemporary shoppers, making it a must-visit destination.
Things To Do: Shopping for unique souvenirs and explore the nearby eateries
Location: The heart of Salzburg’s Altstadt (Old Town)
How To Reach: It is best reached on foot or by bus due to its pedestrian-friendly nature
2. Linzer Gasse
Photo: Eweht / Wikimedia Commons
Across from Getreidegasse stands Linzer Gasse, which, as part of Austria’s cultural heritage, is one the oldest Salzburg streets, making it a major attraction for visitors and a major shopping place in Austria. There are also various museums in Linzer Gasse that show Salzburg’s enchanting culture and history. Linzer Gasse presents buyers with a stress-free local shopping environment in Salzburg—the commercial strip alternates between independent stores and family businesses, as well as modern retailers. Visitors find a welcoming environment, revealing the local way of life in the Salzburg community.
Things To Do: Buy affordable products, rest at cafés and restaurants
Location: Runs through Salzburg’s “Neustadt” (New Town), extending from the “Platzl” near the Staatsbrücke bridge
How To Reach: Easily accessible on foot from the Old Town, just across the Staatsbrücke bridge
3. Alter Markt
Photo: Raimond Spekking / Wikimedia Commons
The old market square of Salzburg, Alter Markt, presents customers with a small retail area, and visitors explore stalls that display fine crafts, tasty snacks and local souvenirs. Notable features of this shopping place in Salzburg include the Floriani Fountain and the location of the inventor of the Mozartkugel chocolate. The square’s rich history is evident in its preserved buildings, making it a must-see for those seeking an authentic Salzburg experience. It’s truly a place where history and commerce meet. The marketplace retains its traditional atmosphere even though it is compact in size.
Things To Do: admire architecture, people-watch
Location: Altstadt (Old Town) at Alter Markt, 5020 Salzburg, Austria
How To Reach: Walk from the city centre and use public transport
4. Europark Salzburg
Photo: Gakuro / Wikimedia Commons
Europark Salzburg stands out as an important shopping mall recognised for its contemporary buildings and extensive selection of stores. Recognised as one of the most beautiful shopping centres in Europe, over 120 retail shops exist at this shopping centre, which offers customers a full selection of fashion products, electronics, and so much more. The shopping complex provides multiple dining options and presents entertainment spaces with a cinema throughout its grounds.
Things To Do: Explore the Oval Theatre, which is close to IKEA and complements the shopper experience
Location: Europastraße 1, 5020 Salzburg Taxham
How To Reach: Train from Salzburg Hauptbahnhof; drive to the centre with ample free parking
5. Designer Outlet Salzburg
Photo: Isiwal / Wikimedia Commons
Designer Outlet Salzburg features over 80 retail stores that provide iconic designer fashion brands with discounts that reach 70% off. The destination provides visitors with an elegant shopping environment with fashion merchandise, accessories, and dining facilities. Shoppers enjoy the easy-going environment, free internet access, and plenty of parking spaces at this outlet store. Because they can find premium merchandise at lower costs, Designer Outlet is one of the most famous shopping places in Salzburg.
Things To Do: Enjoy music; children play on the lower ground floor
Location: Kasernenstraße 1, 5073 Himmelreich
How To Reach: Five-minute walk from Salzburg Airport
6. Salzburg Christmas Markets
Photo: Salzburger Nockerl / Wikimedia Commons
The Christkindlmarkt on Domplatz and Residenzplatz, along with other seasonal markets, presents Salzburg visitors with a truly enchanting Advent celebration. Traditional arts and holiday food, along with music performances, wait for visitors at the markets. The Locals’ customs and traditional decorations for the Christmas tree and gifts also help to conjure up a festive atmosphere all over Salzburg. The Hellbrunner Adventzauber joined the other established markets to enhance the festive season, giving visitors a fully enjoyable experience.
Things To Do: Experience “Silent Night” music in Oberndorf, Culture immersion
Location: Salzburg city centre
How To Reach: Navigate the city centre on foot or by public transport
7. Goldgasse
Photo: Thesurvived99 / Wikimedia Commons
Sporergasse maintains its medieval character as a historic path through the Salzburg Old Town. Even though Sporergasse was historically known by this name, it is now referred to as Goldgasse. It is a small and narrow street that forms a beautiful curved path that links Alter Markt Square to Residenzplatz. Here, visitors find charming shops, antique stores, and a glimpse into Salzburg’s past, with its well-preserved, multi-story historical buildings. It is an especially attractive area if you are looking to go shopping exclusively in Salzburg.
Things To Do: Take in the atmosphere and explore art galleries
Location: Salzburgs Altstadt
How To Reach: Easily accessible on foot
8. Forum 1 Shopping Centre
Photo: WeLoveBarcelona.de / Unsplash / Image For Representation Only
Forum 1 of Salzburg serves locals and visitors with its combination of modern shopping outlets and business operations. This urban retail centre works as a Salzburg landmark where people find contemporary business services for their convenience with a modern urban charm, bringing a refreshing balance with the mostly traditional landmarks. Guests and locals can access this establishment’s numerous shops, restaurants, and services. It is also an ideal place to pass the time while waiting for your train.
Things To Do: Utilising services like banks and pharmacies, enjoy a modern shopping environment
Location: Forum 1, near Salzburg’s main train station (Hauptbahnhof)
How To Reach: Walking distance from many central Salzburg locations
9. Schallmooser Hauptstrasse
Photo: Eweht / Wikimedia Commons
The Schallmooser Hauptstrasse Street is one of the best shopping places in Salzburg, which attracts tourists with its welcoming neighbourhood and nearby business offerings within the Schallmoos district. People recognise this street for its various stores and cafés while benefiting from its nearness to downtown Salzburg. The street reveals the typical activities of everyday Salzburg people while uniting its urban amenities with its residential atmosphere making it one of the best places for street shopping in Salzburg.
Things To Do: Access nearby parks and recreational centres
Location: Schallmoos district, Salzburg, Austria
How To Reach: Public bus from Salzburg’s city centre
10. Local Markets
Photo: Mahwish Sarwar / Unsplash / Image For Representation Only
The Schranne Market and other markets in Salzburg, such as Grünmarkt and the Organic farmers’ market Kajetanerplatz, maintain a living image of regional culture within the city. A range of fresh produce combines local cuisine and artisan-made items at each stall. Visitors can walk amongst Salzburg residents while shopping and sampling regional tastes at this place. Markets represent the bond of Salzburg with its surrounding regional districts, bringing residents and visitors alike to one of the most famous shopping places in Salzburg.
Things To Do: Sample regional flavours and immerse yourself in Salzburg culture
Location: Schranne Market: St Andrä Square, Salzburg. Various other markets are located throughout the city
How To Reach: Easily accessible by bus or on foot from Salzburg’s city centre
Shoppers in Salzburg will find a mix of traditional aesthetics and contemporary stores across their shopping destinations. The Getreidegasse, iconic statues and holiday Christmas markets provide guests with distinct souvenirs alongside designer brands and neighbourhood specialities. Visitors exploring the city’s top ten retail areas will experience Salzburg’s exciting blend of culture and commercial activity. Plan your trip today with TripXL and explore some of the best shopping places in Salzburg.
Cover Photo: Zairon / Wikimedia Commons
