Login
Facebook
YouTube
WhatsApp
Twitter
Shopping in Seoul, the capital of South Korea, offers a perfect mix of traditional markets and modern shopping malls. Whether you’re searching for the latest K-fashion, high-end cosmetics, or unique souvenirs, Seoul has something for every shopaholic. The city’s multiple shopping districts cater to every taste, from busy night markets to luxury department stores. Whether you prefer retail therapy in modern malls or the charm of street shopping, Seoul offers an unforgettable shopping experience for first-time visitors and locals. Let’s dive right in!
Top 10 Places To Go Shopping In Seoul
Here are the 10 best shopping spots in Seoul, South Korea, from trendy boutiques to bustling markets and luxury malls!
1. Dongdaemun
Photo: kallerna / Wikimedia Commons
Dongdaemun is home to some of Seoul’s largest fashion malls and wholesale markets. Open 24/7, it’s perfect for night owls looking to shop till dawn. From trendy streetwear to high-end couture, you’ll find it all here at places like Doota Mall, Migliore, and Hello APM. Designers and fashion enthusiasts flock to Dongdaemun for its fast-paced fashion scene and affordable prices. Whether you’re hunting for fabric, accessories, or custom-made outfits, Dongdaemun offers a great experience of shopping in Seoul.
Nearest Metro: Dongdaemun: Line 1, 4; Dongdaemun History & Culture Park: Line 2, 4, 5
Timings: 10:30 AM – Midnight / Some 8 PM – 5 AM
2. Myeongdong
Photo: Sgroey / Wikimedia Commons
Myeongdong is Seoul’s ultimate beauty and fashion destination, drawing millions of tourists every year. Lined with countless cosmetic stores such as Innisfree, Etude House, and Nature Republic, it’s a paradise for K-beauty lovers. Street stalls and international brands like Zara and H&M make it a one-stop shopping hub. The area also offers delicious Korean street food, allowing you to indulge in a quick bite while exploring the latest fashion and beauty trends in South Korea.
Nearest Metro: Myeongdong: Line 4
Timings: 10 AM – 10 PM
3. Insadong
Photo: S h y numis / Wikimedia Commons
If you’re looking for a mix of tradition and modernity, Insadong is the place to be. This cultural hotspot is ideal for those who appreciate arts, antiques, and handmade crafts. From Korean hanbok to calligraphy brushes and unique pottery, Insadong is filled with artistic finds. The main street and its hidden alleyways are lined with boutique stores and cosy tea houses, making it an excellent destination for shopping in Seoul, especially for those seeking authentic Korean souvenirs and keepsakes.
Nearest Metro: Anguk: Line 3
Timings: 10 AM – 8 PM
4. Namdaemun Market
Photo: Sakaori / Wikimedia Commons
For those who love the thrill of bargaining, Namdaemun Market is a must-visit. As Korea’s largest traditional market, it offers everything from fashion and accessories to kitchenware and textiles. The market’s busy streets are filled with stalls selling affordable clothing, souvenirs, and delicious Korean snacks. Whether you’re searching for a unique piece of jewelry or a traditional hanbok, Namdaemun Market provides an authentic and budget-friendly experience of shopping in Seoul, South Korea.
Nearest Metro: Hoehyeon: Line 4
Timings: 11 PM – 4 PM
5. Garosu-gil
Photo: Zak Chapman / Pexels / Image For Representation Only
Trendy and stylish, Garosu-gil in Sinsa-dong is a favorite among the fashion-forward crowd shopping in Seoul. Known for its boutique stores and designer shops, this area is perfect for those who appreciate chic, independent brands. Garosu-gil also features stylish cafes and concept stores, making it a go-to destination for Instagram-worthy shopping experiences. If you’re looking to explore Seoul’s high-end street fashion scene, this tree-lined avenue is a must-visit.
Nearest Metro: Sinsa: Line 3
Timings: 11 AM – 10 PM
6. COEX Mall
Photo: Wpcpey / Wikimedia Commons
Located in Gangnam, COEX Mall is Asia’s largest underground shopping mall. It features a wide range of stores, from high-end brands to trendy fashion retailers for those shopping in Seoul. Besides shopping, COEX Mall boasts the Starfield Library, a stunning public reading space, and the COEX Aquarium, one of the largest in Korea. Whether you’re shopping for the latest gadgets, clothing, or souvenirs, COEX Mall provides a complete entertainment and retail experience under one roof.
Nearest Metro: Samseong: Line 2
Timings: 10:30 AM – 10 PM
7. Gwangjang Market
Photo: Bgag / Wikimedia Commons
Gwangjang Market is a historic shopping destination that combines traditional textiles with authentic Korean street food. Renowned for its lively atmosphere, this market is famous for hanbok shops, handmade fabrics, and vintage clothing. It’s also a heaven for food lovers, offering local delicacies like bindaetteok / mung bean pancakes and mayak kimbap / addictive rice rolls. If you want to experience Seoul’s local market culture, Gwangjang Market should be on your itinerary.
Nearest Metro: Jongno 5 – ga: Line 1; Euljiro 4 – ga: Line 2, 5
Timings: 8:30 AM – 6 PM
8. Lotte World Mall
Photo: Christophe95 / Wikimedia Commons
Lotte World Mall is one of Seoul’s premier shopping complexes, offering a mix of international luxury brands, local designers, and entertainment facilities. Located in Jamsil, it features Lotte Duty-Free, making it an excellent place for tax-free shopping. The mall is part of the Lotte World Tower, which houses an observation deck with breathtaking views of the city. Whether you’re looking for designer fashion or high-end cosmetics, Lotte World Mall is a paradise for those shopping in Seoul.
Nearest Metro: Jamsil: Line 2, 8
Timings: 10:30 AM – 10 PM
9. Dongdaemun Design Plaza / DDP
Photo: Eugene Lim/ Wikimedia Commons
A futuristic landmark in Seoul, the Dongdaemun Design Plaza is more than just a shopping destination – it’s a hub for fashion, design, and culture. Hosting fashion week events, art exhibitions, and pop-up stores, DDP is a must-visit for trendsetters. Its unique architecture and modern retail spaces make it a favorite among fashionistas and art enthusiasts alike. Whether you’re looking for avant-garde fashion or the latest design innovations, DDP is a must-visit spot for shopping in Seoul.
Nearest Metro: Dongdaemun History & Culture Park: Line 2, 4, 5
Timings: Open 24 hours / Event timings vary
10. Ansan Multicultural Street
Photo: Gaël Chardon / Wikimedia Commons / Image For Representation Only
For a diverse shopping experience, Ansan Multicultural Street is the place to explore. This vibrant area offers a unique mix of international shops and restaurants, reflecting the city’s diverse population. From Korean fashion to international beauty products, the multicultural shopping scene here is unmatched. Food lovers will also enjoy exploring global flavors, making it a fantastic destination for those who appreciate both shopping and cultural exploration.
Nearest Metro: Ansan: Line 4
Timings: 10 AM – 10 PM
Shopping in Seoul, South Korea, is an unforgettable experience, offering everything from high-end fashion malls to bustling traditional markets. Whether you’re in search of K-beauty products, luxury goods, or cultural souvenirs, Seoul has something to cater to every shopper’s needs. With so many incredible shopping destinations, a trip to Seoul is a must for fashion and retail enthusiasts. Plan your adventure with TripXL’s exclusive travel packages and explore the best that Seoul has to offer!
Cover Photo: Jezael Melgoza / Unsplash / Image For Representation Only
